Huiyuan Group Announces Break with "Huiyuan" Brand, Pivots to "Zanjiaguoyuan"
On October 19, Huiyuan Group announced it will stop producing juice carrying the "Huiyuan" trademark and switch to its own brand, "Zanjia Guoyuan." That evening, Beijing Huiyuan responded that trademark ownership is clear and its team remains the same. Earlier, an October 13 first-instance ruling ordered Huiyuan Group affiliates to stop infringement and pay more than RMB 97 million in compensation.
On October 19, Huiyuan Group announced that it would no longer produce juice bearing the "Huiyuan" trademark and would shift entirely to its own brand, "Zan Jia Guo Yuan." That same evening, Beijing Huiyuan, which owns the trademark, responded that trademark ownership is clear and that its team remains the same as before. Earlier, on October 13, a first-instance ruling ordered Huiyuan Group's affiliated company to stop the infringement and pay more than 97 million yuan in damages.
