WeChat Launches Incentive Program for Novel Adaptations into Short Dramas via Official Accounts
The WeChat Open Platform, in collaboration with the Channels team, has launched the first round of its incentive program for adapting Official Account novels into micro-dramas. Ten novels from Official Accounts were selected for this initial phase. After a production partner signs a contract with the author, completes the adaptation, and gives priority to its release within the WeChat ecosystem, both parties will each receive an additional 5% cash incentive on the revenue generated during this…
WeChat Launches Incentive Program for Adapting Official Account Novels into Short Dramas
The WeChat Open Platform, in collaboration with the Channels team, has launched the first phase of the "Adapting Official Account Novels into Micro-Short Dramas" incentive program. The inaugural round will select 10 novels from Official Accounts. After a production partner signs a contract with the author, completes the adaptation, and gives priority to its release within the WeChat ecosystem, both parties will each receive an additional 5% cash incentive on the revenue generated during that period, with no upper limit.
The contract period runs from November 1, 2026, to December 31, 2026. The incentive applies to short dramas on the WeChat Mini Program and natively on Channels, with revenue calculated based on the 30 days prior to the priority release. The platform does not claim ownership of the novels' copyrights or adaptation rights.
WeChat Open Class
https://mp.weixin.qq.com/s/3OLBTZTEz6VSjJ_5QtbFtg
