Logitech Authorized Store's Promotional Video Faces Another "Dog" Controversy
On November 2, "Logitech clashes with users" became a trending topic on Weibo. A promotional video for the GPW4 "Zhuque" mouse, posted on October 31 by the official Logitech G Audio-Visual flagship store account, was interpreted by netizens as a veiled insult to consumers; the video is now unsearchable. Logitech's customer service stated that an investigation has been launched and apologized. This marks the second time in seven months that Logitech has sparked controversy over the term "dog."
Logitech Authorized Store's Promotional Video Sparks Another "Dog" Controversy
On November 2, the topic "Logitech at Odds with Its Users" became a trending search on Weibo. A promotional video for the GPW4 Zhuque mouse, posted on October 31 by the official account of the Logitech G Audio-Visual Flagship Store, featured a cartoon dog waving away a "100 yuan instant discount" but lighting up at a "40% off after coupon" offer. Netizens interpreted this as a veiled insult to consumers. The video is now unsearchable.
Logitech's customer service stated that an investigation has been launched and offered an apology, while the store's customer service claimed the dog was merely a meme. This marks the second time in seven months that Logitech has been embroiled in a controversy involving a "dog." Following a similar video in March, the agency handling its operations was fined 200,000 yuan by the Shanghai Jing'an District Administration for Market Regulation.
Sources: Guancha.cn | Jiemian.com | PChome
