Two Departments: Support for Establishing Sports Lottery Sales Points in Cinemas
The National Film Administration and the General Administration of Sport have jointly issued a notice to foster mutual empowerment between film and sports. The policy explicitly supports setting up sports lottery sales points in cinemas and encourages the creation of sports-themed theaters, as well as the use of off-peak hours to broadcast major sporting events, aiming to boost联动 consumption in both sectors.
Two Departments: Support for Establishing Sports Lottery Sales Points in Cinemas
The National Film Administration and the General Administration of Sport have jointly issued a notice to promote the mutual empowerment of film and sports. The notice explicitly supports the establishment of sports lottery sales points in cinemas and encourages the creation of sports-themed screening halls and the use of off-peak hours for live broadcasts of major sporting events.
The notice also proposes measures to foster synergy between film and sports consumption, such as introducing discounted movie-and-fitness packages and ticket stub-based point redemption programs. It further encourages the development of distinctive outdoor sports routes inspired by film scenes and the use of virtual reality technology to provide immersive sports experiences.
Cailian Press
Original article: https://mp.weixin.qq.com/s/3RCK4cLSqQa__JqTHkiRpw
