OpenAI Advertisers Surpass 100,000
Since OpenAI launched ads in February 2026, over 100,000 advertisers have joined ChatGPT. Google has expanded AI Mode ads to 10 countries outside the U.S., while Anthropic continues to keep Claude ad-free. Startup Koah, which supplies ads for over 200 apps, reports that AI-involved ads have doubled click-through rates to around 3% overall.
OpenAI Advertisers Surpass 100,000
Since OpenAI launched its advertising platform in February 2026, the number of ChatGPT advertisers has exceeded 100,000. Last week, Google expanded AI Mode ads to 10 countries outside the United States. Anthropic, meanwhile, continues to maintain that Claude will not display ads, and its IPO filing makes no mention of advertising revenue.
Startup Koah supplies ads to over 200 applications, but its client base is just one-tenth the size of OpenAI's. The company claims that AI-involved ads have doubled the click-through rate, bringing the overall rate to about 3%.
WIRED: Original article
