South Korean Consumer Groups Sue Tesla Over Misleading FSD Claims
South Korea's consumer rights group, the "Consumers' Sovereignty Citizens' Council," will file a complaint with the country's Fair Trade Commission on the 5th, accusing Tesla of misleading consumers. Tesla's Full Self-Driving (FSD) package carries a one-time fee of 9.043 million won, yet approximately 80% of Tesla vehicles in South Korea cannot legally use it. Since 2023, over 170,000 vehicles produced at the Shanghai factory have been sold in the country.
The South Korean consumer rights group "Consumers' Sovereignty Citizens' Council" announced that it will file a complaint with the South Korean Fair Trade Commission on the 5th, accusing Tesla of misleading tens of thousands of South Korean consumers. The one-time fee for Tesla's FSD (Full Self-Driving) assisted driving software reaches 9.043 million won, yet it cannot be legally used in approximately 80% of Tesla vehicles in South Korea. Data shows that only about 20% of vehicles produced in the United States are capable of using this feature, while over 170,000 vehicles produced at the Shanghai factory have been sold in South Korea since 2023.
The group is requesting that the Fair Trade Commission issue a temporary injunction to prohibit Tesla from continuing to market the software to vehicle models where it cannot be legally used, and impose an administrative fine. Tesla's head in South Korea had previously admitted that the company has not yet formally applied to the South Korean Ministry of Land, Infrastructure and Transport for FSD testing.
Source: Reuters (https://www.reuters.com/business/autos-transportation/tesla-misled-south-korean-customers-about-automated-driving-tech-consumer-group-2026-11-04/)