Chinese Micro-Dramas Get Official English Name: "Duanju"
The Chinese term "duanju" has become an English word for Chinese micro-dramas, now featured on overseas encyclopedic websites with rapidly rising page views over the past two years. According to the "AI-Driven Global Micro-Drama Innovation and Development Report," the global micro-drama market will reach nearly $18 billion in 2025, with China's market surpassing $14 billion, representing 77.78%. Outside China, Chinese enterprises account for about 90% of the international market share.
Chinese Micro-Short Dramas Get Their Own English Name: "Duanju"
The pinyin term "duanju" has become a dedicated English word overseas for Chinese micro-short dramas. It has been included in foreign encyclopedia websites, and views for the entry have surged in the past two years.
According to the Report on AI-Driven Global Innovation and Development of Micro-Short Dramas, the global micro-short drama market size will approach $18 billion in 2025. China's market will exceed $14 billion, accounting for 77.78%. In international markets outside of China, Chinese companies contribute approximately 90% of the share.
Sci-Tech Board Daily
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