"Blue Book on AIGC Advertising Governance" Released, Advocating "Using AI to Govern AI"
During the 33rd China International Advertising Festival on October 24, the "Blue Book on Internet Advertising Governance in the AIGC Era" was released. It categorizes advertising risks into four types—content violations, technical countermeasures, transaction chains, and new scenarios—and offers governance recommendations from eight perspectives, advocating for "using AI to govern AI." Bytedance's AdsPower reported that its intelligent review system enables 90% of materials to be reviewed in…
"Blue Book on AIGC Advertising Governance" Released, Advocating "Using AI to Govern AI"
During the 33rd China International Advertising Festival on October 24, the "Blue Book on Internet Advertising Governance in the AIGC Era" was released. It categorizes advertising risks into four types—content violations, technical countermeasures, transaction chains, and new scenarios—and offers governance recommendations from eight aspects, advocating for "using AI to govern AI."
Juliang Engine introduced that its intelligent review system enables 90% of materials to be reviewed in as little as 10 minutes, boosting efficiency by 75%. Expert Liu Xiaochun emphasized that advertisers bear the primary responsibility for authenticity and cannot evade liability by claiming "content was generated by AI."
Source: China News Service