Tencent's "Green Bubble" Short Drama Mini Program Hits 143 Million Monthly Active Users
According to QuestMobile data, as of August 2026, Tencent's Green Bubble short drama mini-program reached 143 million monthly active users. In the first week of October, its weekly active users hit 89.68 million, a 44.1% increase from the first week of September.
Tencent's "Green Bubble" Short Drama Mini Program Hits 143 Million Monthly Active Users
Data from QuestMobile shows that as of August 2026, Tencent's "Green Bubble" short drama mini program reached 143 million monthly active users. In the first week of October, its weekly active users hit 89.68 million, a 44.1% increase from the first week of September. Since its name change in July, its weekly active users have nearly reached 90 million within about three months.
This growth is primarily driven by the replacement of the original short drama entry point and traffic support from the WeChat ecosystem, with the Video Account platform, boasting 600 million daily active users, being a key component. Concurrently, content offerings have expanded to include categories such as live-action dramas, AI-generated dramas, and animated dramas. The series are free to watch but include interstitial ads.
Jiemian News
Source: Jiemian News